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Drake's Bitters Bottle

Drake's Bitters Bottle

Drake's Bitters Bottle
Product Code: W14015
Reward Points: 0
Availability: Out Of Stock
Price: $22.00
Ex Tax: $22.00
   - OR -   

J.C. Penny said that salesmanship is an art. Aside from P.T. Barnum, one would be hard pressed to find a more aggressive marketer than Patrick Henry Drake. In 1861, he formed a parnership with Demas S. Barnes, of New York City. Barnes was the largest wholesale drug dealer in New York City, and his list of occupations include, banker, newspaper publisher, real estate developer and in 1867, he was elected to the 67th congression district from Brooklyn. After the war, Barnes built an empire by buying the rights to other patent medicines1.

Drake obtained a patent for his bottle design in 1862, using the log cabin theme of his bottle design to characterize the Plantation Bitters he produced. Calling himself COLONEL Drake, he was an aggressive self promoter, and included advertising signs in every crate shipped to retailers. The crates salvaged from the riverboat Bertrand contained gilded glass signs promoting his bitters. He had his slogan S.T. 1860 X, painted on rocks, fences and sides of barns . He advertised in about any newspaper that sold space, and had even unsuccessfully tried to have his S.T. 1860 X slogan painted on Niagra Falls, Mount Ararat and even the pyramids in Egypt.2. The cryptic slogan really locked the product into the mind of the public, bringing speculation as to its meaning. It was widely held that it meant Started Trade in 1860 with $10, but he later explained it in his post war almanacs Morning Noon and Night. "It represents St. Croix—S.T. being the conventional equivalent of Saint, and 1-8-6-0 standing for the letters C-R-O-I, and so forming, with the concluding X, the word CROIX. Nothing can be more simple, or, it may be, more appropriate. St. Croix Rum is a stimulating basis of the Plantation Bitters, and it is, therefore in accordance with the fitness of things, that St. Croix should be the basis of their business shibboleth.”

 

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